Matthew J. Odom Photography

Same Old Santa, Two Fresh New Sets for 2026 Sign up here! The best stories don’t come from a drawing board; they come from real life. Every year, families ask why I go all out on custom, fully built studio sets instead of hanging up a simple backdrop, popping on a few lights, and calling it a day. The answer is simple: I build them because of a series of moments with our son that completely changed how I look at a Santa experience. This year, we’ve built something unique and